TURKEY’S UP-AND-COMING AUTOMOTIVE GIANT: TOGG

Turkey’s national automotive company, Togg, has been making significant strides in the business world. Making its mark on prestigious lists, Togg secured the 20th spot on the “Turkey 125-Turkey’s Most Valuable Brands” list while also claiming the 42nd spot on the ISO 500 list. Since April 2023, Togg has brought together over 30,000 users across 81 provinces with its T10X model.

STEADILY CLIMBING THE RANKS

Being valued at 182 million dollars in its first year of introducing T10X to consumers, Togg has proven to be a noteworthy contender. The “Turkey 125-Turkey’s Most Valuable Brands” list, annually published since 2007, includes top companies in Turkey, welcoming 23 new brands in 2024. Compiled as part of Brand Finance’s extensive “Global Brand Value Monitoring Survey,” the list analyzes the brand perception of over 6,000 companies across 41+ countries and 31 different sectors.

DOMINATING THE MARKET

In addition to its success on the brand value lists, Togg made a significant impact on the industry by securing the 42nd position on the ISO 500 list. With a staggering 24.3 billion TL in sales revenue in 2023, Togg’s performance solidified its place among the industry giants. Leading the market in the C-SUV and electric vehicle segments, Togg is not only selling vehicles but also shaping the future of mobility by collaborating with partners from various sectors. Since the launch of T10X, Togg has delivered over 30,000 units to customers, securing a 9.6% market share in the C-SUV segment and a 40.9% share in all electric vehicles in the market.